Luz is a creative director specializing in photography and video art direction, digital and print design and team management based in New York City, with 20+ years of creative leadership experience at advertising agencies, brand-side and specialist agencies. Expertise in campaign conception, photo and video art direction, design direction, branding, pre and post-production. Experience in working with and leading various teams to collaboratively execute 360° campaigns within print, digital, tv, and social media platforms.
Luz has held creative roles at Barney’s New York, Tory Burch, Calvin Klein, Laird + Partners, PMH Advertising, Bloomingdale’s, Paper Magazine, Ann Taylor, Kate Spade, Slover + Company, Victoria’s Secret, Pink, and VS Beauty.
Freelance clients include: Marc Jacobs, Shiseido, Laura Mercier, Vera Wang, Gilt Groupe, Jonathan Adler, Netto Collection, Ingo Maurer, Brand New School, Pernod Ricard, Bath & Body Works, David Comberg Design, and Ready Set Rocket.
Born in Miami Beach, Florida, Luz graduated from Parsons School of Design, The New School University with a BFA in Communication Design and has a Master’s Degree, MPS in Human-Centered Design, UX Design from Maryland Institute College of Art (MICA).
Resume and additional work available upon request.